Isolation Nation:
How the new normal will be anything but…
NEW DATE ADDED
Tuesday 9th June │ 13:00 - 14:00 (BST)
There’s a lot of talk about the ‘new normal’. But it’s not clear yet just how ‘normal’ this will be. And recent events have shaken society in ways that mean the world we go back will be quite unlike the world before Coronavirus.
By popular demand we are re-running this 60-minute Webinar, which offers insight into what the future may bring, based on how lockdown has affected consumer behaviours, attitudes, and outlooks for the future. Will we ever get back to living like we did before COVID?
Basis conducted a 6-week longitudinal study through March, April and May 2020, monitoring how UK consumers were reacting to and coping with the emerging pandemic and the imposition of lockdown, and how this has impacted their plans for the future. We explored how spending habits were impacted across key categories including Food, Money, Media, Entertainment, Wellbeing and Retail, and mapped out 5 different consumer typologies in the crisis.
Using in-depth quantitative and qualitative data, Basis will explore how consumers in the UK cope with crisis, what brands can expect over coming months, and what long-term shifts in consumer attitudes and behaviours we can expect to see.
This 60-minute webinar will cover:
1.
How people respond in periods of crisis, moving through a 4-phase process of Alarm, Adaptation, Acclimation and Acceptance - and what comes next
2.
How different people have found different coping strategies, including a segmentation of lockdown habits and a discussion of how these behaviours are likely to change over time: which ones are temporary and which might last
3.
How perceptions of vulnerability or security affect consumers’ outlooks, leading to a two-speed society in which some are hit much harder than others, and some are able to get back to normal much more quickly
4.
How long-term economic uncertainty and short-term financial disruption is impacting spending habits and financial planning for households in the UK, and what this means for brands in finance and other sectors
5.
How the crisis has driven a period of reflection and reappraisal for many, leading to a widespread moral reorientation that could represent a fundament shift in consumer attitudes, outlooks and expectations
Sign up for the Webinar
*By completing the form you agree to our privacy policy. We will not contact you with any sales or marketing materials not relating to this study
Alternatively, for a tailored 1-2-1 session please contact us directly to set up a date and time that suits.
Meet our speakers
Hereward Feldwick
Hereward is a Research Director at Basis with extensive experience working in qualitative insight, brand strategy, and innovation. His work was nominated for the Jeremy Bullmore Creative Development Award at the 2019 MRS Awards, and he has presented at events including the Ofcom Youth & Media Conference 2018.
Lynsey Showman
Lynsey Showman, Head of Business Development, is a Quantitative research specialist who has been immersed in the insight world for the last 2 decades, spending the last 8 years at Basis. Lynsey’s led our Isolation Nation workstream.
Learn more about Isolation Nation
View the highlights from each wave and sign up for updates via the Isolation Nation webpage.
Got questions?